Open TikTok any evening and you will see them. Two Nigerians on a split screen, talking to their audiences, asking for gifts. The comments are moving fast. Coins are dropping. The battle timer counts down. One side is winning, then the other catches up. The tension feels real. TikTok Live battles have become a dominant … Read more
Walk into any Nigerian university campus and you will see students on their phones. The assumption is that they are scrolling social media, chatting on WhatsApp, or watching videos. Some are doing exactly that. But a growing number are using AI tools in ways that are quietly transforming how they study, complete assignments, and prepare … Read more
Scroll through social media and you will see Nigerian creators who appear successful. Nice clothes. Good backgrounds. Follower counts in the thousands or millions. The image of success is everywhere. Behind the image, the reality is often different. Many creators with impressive follower counts are struggling financially. They have attention but no income. They have … Read more
Instagram used to be the centre of social media life for young Nigerians. Everyone was there. Posting pictures, sharing stories, sliding into DMs, building follower counts like trophies. It was where culture moved. Trends started on Instagram before they reached other platforms. Something is shifting. I noticed it first in conversations with friends. People who … Read more
Nigerians download a lot of apps. Some are global favourites that everyone uses. Others are local solutions built for specific Nigerian needs. Together, the apps on our phones tell an interesting story about how we communicate, work, spend money, and entertain ourselves. I looked at download trends, Play Store rankings, and conversations across social media … Read more
