Trends and Culture

Instagram used to be the centre of social media life for young Nigerians. Everyone was there. Posting pictures, sharing stories, sliding into DMs, building follower counts like trophies. It was where culture moved. Trends started on Instagram before they reached other platforms. Something is shifting. I noticed it first in conversations with friends. People who … Read more

Nigerians download a lot of apps. Some are global favourites that everyone uses. Others are local solutions built for specific Nigerian needs. Together, the apps on our phones tell an interesting story about how we communicate, work, spend money, and entertain ourselves. I looked at download trends, Play Store rankings, and conversations across social media … Read more